words // Brandon Richard
Athletic Propulsion Labs' Concept 1 is one of the more intriguing sneakers to hit the market in quite some time, but the steep price tag has scared off a few of the potential buyers within the sneaker community. Because of that, most of us have never experienced the unboxing of a new pair of Concept 1s. However, we can now live vicariously through K3Q, who has posted a detailed photo set of his recently acquired red "Banned" pair.
For $300, APL certainly makes sure that your kicks get the packaging they deserve. The Concept 1s seen here were not only double-boxed, but also come with a shoe bag and branded tissue paper for safekeeping.
The bold red shoe is accented by white piping, branding and midsole, with a red semi-translucent outsole finishing up below. Revealed on the underfoot is APL's signature green TPU plate and Load 'N Launch technology. Each insole notes the brand's ban from the NBA with special "Banned" insoles. Available now at APL.