words // Brandon Richard
With the end of 2012 approaching, BAIT gets an early jump on the Year of the Snake celebration by releasing a collection of exclusive Snake Starter Hats. The Diamond Bar-based lifestyle brand dresses Starter's classic snapbacks in premium materials and a distinctive concept inspired by a famous myth. Hats will be available in teal with black accents and black with silver accents.
The limited edition hats recall the "original snake," the serpent from the story of Adam and Eve. BAIT's snake logo embossed on the front, designed after the serpent that tempted Adam and Eve to eat the forbidden fruit in the Garden of Eden. Premium snake material adorns the logo's body and hat brim. An embossed serrated BAIT logo is embroidered the side, while the Starter logo appears on the back.
BAIT will release the limited snapbacks today at their flagship store in Diamond Bar, California, the same day as their invite-only grand opening and Kidrobot 10th Anniversary celebration. Attendees can also catch a glimpse of a Kidrobot Dunny custom inspired by the hats and their mythological inspiration. The BAIT Snake Starter hats will also be available at BAITme.com and pickyourshoes.com.