words & images // Zac Dubasik
In the past year, we’ve seen a wide range of offerings from PUMA. There have been modified classics, such as the many new takes on the Clyde seen in their UNDFTD collaboration, as well as more drastic reinterpretations of past models and entirely new silhouettes like those found in their Hussein Chalayan-designed Urban Mobility line. For the new Suburb, PUMA challenged their designers with a goal of creating a model that was clean and contemporary to PUMA, but updated with a twist.
Taking its name from the ideal of being an outlier of a city or boundary, the initial Suburb releases feature subdued blacks and grays, not unlike the color pallet common to the Urban Mobility line, but highlighted with subtle color pops and contrasted outsoles. This infusion of color, as well as the shoes’ materials, were inspired by club music and lifestyle, which PUMA has been celebrating with their PUMA Social initiative.
The Suburb is available now at retailers like Foot Locker, and retails for $85.