words // Brennan Hiro Williams
Last weekend, Converse opened its first official West Coast flagship store in Santa Monica, California. The Third Street Promenade location marks Converse's third inline retail location in the United States, adding to the Nike umbrella's growing "retail experience" range.
The 7000-square-foot store includes a Converse Customization Station, allowing customers to personalize Converse footwear and apparel with screen-printed graphics and other product modifications.
Over 200 different styles of Converse footwear and apparel are available at the Santa Monica location, including selections from the Chuck Taylor All Star, Skateboarding and John Varvatos lines.