words // Brandon Richard
When Ryan Sheckler was revolutionizing skateboarding at age 7, etnies took notice and welcomed him to the family. Ryan became the youngest athlete in the brand's history. At age 13, he turned pro and began his evolution as a skateboarder, winning global contests, accumulating awards and impressing fans with natural ability. Since then, Ryan has gone on to become with of the most recognizable and decorated skaters in the sport.
Supporting Ryan throughout his long journey, etnies is celebrating #Shecks15YearsStrong on etnies. Commemorating the anniversary, etnies has created and released a short documentary, 15 Years Strong, along with a limited edition book highlighting the durability of Ryan’s skate career and the relationship between brand and athlete over the course of 15 Years.
"Riding for etnies for 15 years has been amazing,” Ryan Sheckler said. “I have met, been able to skate and travel with some of the best skateboarders in the world, they allow me to design rad shoes and I have learned a lot about myself through etnies!"
“Finding a skateboarder as talented as Ryan so early on in his life was incredible. He has an amazing ability and has stayed focused on skateboarding - living a...