words & interview // Nick DePaula
as published in Sole Collector iPad Issue 15
When Under Armour signed Cam Newton during the summer of 2011, “it was a game changer,” UA Footwear Creative Director Dave Dombrow flatly and instantly says.
For many in the brand, the partnership with Cam not only made things official with the NFL's #1 draft pick fresh off of a national championship run with UA-sponsored powerhouse Auburn, but it also could allow them to enter new ground when it came to footwear, training and lifestyle.
They've never quite had anyone like Cam that could be the face of broad campaigns, and when it came time to begin the groundwork for his very first signature shoe, Dombrow and the team knew they could take advantage of a clean slate to try and move the brand to a new place.
For Newton's sake, he was just as excited to get the process underway, and as we found out during this exclusive interview, he made sure to be as hands-on on as possible during the year and a half timeline of working on his first shoe, the Cam Highlight Trainer.
Hear firsthand from Cam ahead as he talks about the colors and style he wanted to see in the shoe, along with the performance needs that his unique ...