words and interview // Brennan Hiro Williams and Nick DePaula
As published in Sole Collector Magazine iPad Issue 10
Under Armour made a bold statement in 2011 when they unveiled the Highlight, a new football cleat featuring the latest in UA footwear technology, with vibrant colorways and, most notably, a cutting-edge silhouette. Led by Carolina Panthers quarterback Cam Newton and his record-setting rookie campaign, the Highlight made large inroads throughout the year, setting up a strong retail release this past April.
“With the Highlight, we set out trying to redefine what a cleat could be, essentially like we did with the compression shirt that we did back in the day, which redefined a category and changed an industry. We want to change perceptions of what a cleat could be and can be,” said Josh Rattet, Under Armour's Senior Director of On-Field Footwear.
This year, Under Armour brought the Highlight concept to baseball with the introduction of the Spine Highlight baseball cleat. Like its football predecessor, the Spine Highlight is a largely unprecedented silhouette for the sport, and is led by another bright young star – the Washington Nationals 19-year-old phenom, Bryce Harper.
Can the Highlight make a...