by Brendan Dunne
Nike wanted an in-store display for the KD 8 that would encourage customers to stop, stare, and share on social media. This is what they got.
The piece, on display now at Nike NYC, was built by design studio Guild. The base is a 3D printed replica of Kevin Durant's latest signature shoe, which is mounted over a tub of mysterious black goo called ferrofluid. The liquid gets activated in the presence of magnets, so Guild installed magnets that move along a track on the inside of the shoe.
The result, captured in Gizmodo's video above, isa Nike KD 8 that looks strangely possessedand something that people have definitely been stopping and staring at.
How long before a mad scientist sneaker customizer figures out how to make something like this functional for wear? We're waiting.
Images via Gizmodo